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Catherine Seda
Internet & Search Marketing Strategist
Catherine is a 13-year Internet marketing veteran, author of How to Win Sales & Influence Spiders and Search Engine Advertising, and columnist for Entrepreneur magazine. She teaches business professionals how to attract new customers, search engine spiders and the press simultaneously. Her unique approach enables entrepreneurs to increase their business by up to $100,000 in 30 days. Corporate marketers can increase their revenue by a $1 million a month or more.
Catherine
loves Internet marketing because she loves speed. In fact, she survived skeleton
training at the Utah Olympic Park during which she raced down an icy bobsled
track, head-first, on a sled, at 70 MPH. For companies looking to bring speed and power to their Internet marketing performance, Catherine is the perfect match.
From Corporate Marketer to Entrepreneur
As the Director of Online Promotions for a web agency from 1996-2001, she often negotiated 20%-100% in advertising discounts—an impressive achievement in the dot-com days when ad costs were ridiculous. As the New Media Director for a direct response television agency from 2002-2003, Catherine generated as much as a 5,000% return on investment for individual clients.Inspired to teach entrepreneurs about the profits and pitfalls of Internet marketing, Catherine embarked on her own entrepreneurial journey in 2004, when she launched her consulting business, Seda Communication, Inc. She has worked with leading companies such as Enterprise Rent-A-Car, MyGatsby.com, Fire Mountain Gems and Beads, and Home Decorators Collection. In the past 24 months, she has generated over $1.2 million in net profit and over 400% ROI for individual clients.
"Each month,
Catherine offers practical tips for business owners seeking to improve
their Net marketing strategies."
~ Charlotte Jensen, Articles Editor ~
Entrepreneur magazine
Entrepreneur Magazine Columnist and Freelance Writer
Catherine has been Entrepreneur magazine's "Net Sales" columnist since January 2003. She also writes featured articles for publications such as eBay magazine, Leader magazine, Yahoo! Small Business Insights and the U.S. SBA's Small Business Success."Catherine's use of
catalog-specific statistics and case studies added to the level of customization our audience appreciates at annual conferences."
~ Jeffrey Handler, Director of Internet Programs ~
The Direct Marketing Association
Professional Speaker and Dean of Internet Marketing
A popular professional conference speaker, Catherine shares practical tips at leading industry conferences such as eBay Live!, Search Engine Strategies, The Direct Marketing Association/Catalog Age, Commission Junction University, and Entrepreneur's "Women in Charge" conference.Catherine has taught Internet marketing at UC San Diego Extension and eBay University. She's currently Dean of Internet Marketing for LA College International.
"She's an insightful, inspirational and entertaining search engine marketing expert. "
~ Lee Mills, President ~
Imarketers Association
Media Resource
As a respected authority on Internet marketing, Catherine is often quoted in the media including: CNET News.com, E-Commerce Times, eWeek.com, ClickZ, The NonProfit Times, eBay Radio and American Public Media's Marketplace.If you'd like more information on Catherine's speaking, writing or consulting services, please contact us.
